Top Benefits Of Shopify:10 Reasons

To Choose An E-Commerce Website

Websites have become an integral part of  business management in this era. Surviving and succeeding without an online presence is not  easy these days. Especially after the pandemic, people have become more comfortable  shopping from  their homes instead of going to the market and investing a lot of time and energy to buy things. That’s why companies are now making sure that their online store is also running smoothly. There are many platforms that offer easy setup for e-commerce stores, making the process easier and cheaper for business owners. 

Shopify is one of the most popular platforms  used  by small and large businesses around the world. If you want to know why Shopify is the best choice for business owners, let us help you understand.  Let’s understand the top benefits of Shopify and its 10 Reasons to Choose an E-Commerce Website.

Top 10 Benefits of Shopify

1. Simple and fast

You can easily set up and run your online store without the hassle of hosting and other technical aspects. It is the best choice for business owners who want to create their own website without complex codes and formalities.

The Shopify admin panel  is quite simple and straightforward and is designed with the needs of a layman in mind. It is logical and user friendly. It provides hosting system and content management. 

2. Attractive Models

Among other advantages, the Shopify platform also has an attractive and attractive website design. There are many options of website themes / templates that you can choose from for your online store. With the templates available, you can easily create a user-friendly and attractive website. 

It is also possible to choose themes/templates from a third-party service such as Theme Forest. You can easily install it in your online store. You can also choose the  PSD to Shopify conversion option, which allows you to create a custom website based on your needs using the  Shopify developer. This is the best option if the website you are looking for requires a lot of customization. 

3. Application integration

The use and integration of additional functions in the online store is very common, because the existing functions may not be enough. Shopify offers Shopify Apps to extend the functionality of the platform by adding new tools and features. These programs are readily available and can be found on the Shopify Marketplace.There are quite a few apps for almost  every need and purpose, be it  shipping, payment, accounting, etc. These apps work like  regular add-ons or extensions that we see on other platforms. 

You can also add  customer wishes, reviews, loyalty programs, social media platforms and many other features using  apps. Some apps are available for free, while others are available for a fee. 

4. Safe and reliable

Security and reliability are at the top of all options when creating an online store. To avoid hacking and malware, it is important to choose a secure and reliable platform as online stores process sensitive information such as credit/debit card details, address, contact number, bank details etc. 

Shopify renders comprehensive solutions for a safe and reliable website and manages everything from server maintenance to updates. The website is also smooth and fast so it is always available online.

5.Excellent customer support

E-commerce websites are usually technical and have a complex infrastructure that requires regular monitoring and support. It is very important that the platform you choose has excellent customer support so that you can resolve any issues  as quickly as possible. 

Shopify offers efficient customer support available 24/7. You can contact the team to solve problems or get after-sales support. Trained and experienced staff help merchants keep their websites running smoothly and functionally. 

6. Fast loading time

Load time is a game changer for any website. Especially when it comes to online shopping, it is very important that the website is fast  so that  customers can navigate smoothly without waiting and getting stuck many times. 

Shopify is particularly concerned about website load times. Developing websites on the Shopify platform helps you with fast loading times and ensures that the smooth and fast operation of your online store does not lead to additional costs. 

7. Mobile phone friendly

Websites should be mobile friendly at all costs  because every other person mostly uses a mobile phone to surf  the web. So, make sure that the website is mobile responsive so that you can maximize traffic and also attract mobile users to the website. 

Shopify is a web development platform whose design and themes work perfectly regardless of the devices it is used on. Shopify themes are highly responsive, making it easy to create mobile websites and serve customers on all devices and platforms.

8. Reliable payment  options

A payment gateway is an important part of an online store because it handles very sensitive information such as card and bank account information. However, it is also important because the online payment option is much more convenient for  customers as they do not have to stay tied up after receiving and paying the payment. 

Shopify provides a reliable and trustworthy gateway to integrate with websites. Customers can easily use it and pay online without worrying about privacy violations. 

9. SEO friendly

Most importantly, all  Shopify themes/templates are SEO friendly. Websites will be at the top of the Google rankings if the design and template meet Google’s requirements. Therefore, SEO friendly templates play an important role in determining the position of your website in Google SERP. It should be in a better position to attract more customers and generate leads.

10. Effective marketing tools

Shopify has several marketing tools that it offers to business owners. You can easily  improve your marketing strategy and execution with these marketing tools. These features include targeted email marketing, gift cards, discount coupons, store statistics and  more! 

In a nutshell

If you are planning to launch your e-commerce website, Shopify is the best choice. It offers various compatible features and other benefits to online store owners, making your journey much smoother and easier  compared to custom website development. We’ve discussed the top 10 benefits of shopify to help you make a better decision or to choose an e-commerce website.

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Top10 Reasons To Redesign Your Website

 

Reasons  to Find the Right Time to Invest in Your Website Redesign

Today, every business needs a responsive website that looks good and is easy to use. During research, many people check your company’s online presence against competitors before they call you or complete a request for a quote.

Redesigning a website  always requires a lot of work. Remodeling takes not only time, but also an allocated budget. But the best part is that at the end of the process, you will have a brand new online presence that you can proudly show off to  everyone.

90% of the users have left the website because of it's poor design

1. Your business demands redesigning when it seems outdated

Businesses go through the redesign process for a variety of reasons, but the main one is an old-looking website. You wouldn’t believe how many businesses still have websites that look like they did decades ago. Even people with no  web design experience can tell they are outdated. This can be harmful to a business, especially when users are choosing between several competitors. Customers or clients are more likely to choose a business with a good-looking and easy-to-use website because it gives them confidence that the business is growing and staying up-to-date with the latest trends and technologies.

On average, it takes users just 0.05 seconds to form an opinion on your website.

2. It is not responsive and smooth for user’s experience on all devices

It was so easy for businesses to keep their desktops several years ago when people weren’t using their mobile devices to shop, order food,  research or connect with  friends. Today, users can view your website from a desktop, laptop, tablet or multiple mobile devices. And they expect a seamless experience across all  these entry points. They want to make sure that once they’ve saved an item to their cart on their mobile device, it’s still there when they visit the site on their laptop. They want to be able to  research on their phone and share the information they find with friends and colleagues. You could lose these people as customers if your website doesn’t offer a perfect user experience across all devices.

3. Website functions are not working properly

Design isn’t the only thing to consider when thinking about a website redesign. Good development is also important. If you have a great website that isn’t working properly and users are leaving because some features aren’t working properly, you’re losing business. So many times I’ve heard people complain that their shopping cart doesn’t work or is too complicated and it still takes  months or even years for the company to fix it. During this time, the company could lose more money  than it could cost to update the website.

4. The site is not intended for the right users

In some cases, this happens when the company is not sure what it intends to offer at the time of publication. Or if he later discovers what his strongest proposition is and decides to focus only on that.

5. Business turns are most prevalent which demands redesign

Business turns are not unusual. Sometimes it’s because the niche it was in is no longer relevant, other times it’s because they found a better user segment.

When a company’s mission, purpose or proposition has changed,  a rebrand (if not a complete rebrand) is entirely appropriate.

6. You are not seeing significant traffic, leads or sales

This is not a lack of traffic or activity on the site. It’s about people finding a website but not generating results while there. Assuming the problem isn’t related to design quality  or website usability, it could  be an SEO

problem instead.

According to Google, if your content takes up to 10 seconds to load, your bounce rate is likely to be around 123%.

7. The Changing Face of the Internet

In short, there is a big difference between how you would design a website today and how you would have designed it just a few years ago. So it stands to reason  that if your website was last redesigned more than two years ago, you probably look out of date with low-res images and old-fashioned sensibilities. This changes your first impression when someone visits your website and can practically lose you many potential customers.

8. You Still Care about your website updation

Your website redesign tells your current audience that you still care about your website and  are still on top of your game. This will make them stand up and take notice of you, and it can even be good for marketing – a major website redesign  can actually be newsworthy, meaning you can get some media exposure.

9. Company Rebranding is crucial part of growth

Redesign can also be a good way to communicate your company’s change in direction. If you’re reinventing yourself, focusing on other areas of your business, or  trying to shed negative associations, a website redesign is often a good way to start fresh  and reset button.

10. Want to improve your website security

As technology advances, so do the threats to your website’s security. A redesign can help you improve your website’s security by implementing new security measures and best practices.

Redesigning your website can offer several benefits, including:

Enhanced Visual Appeal: Redesigning your website provides an opportunity to update its look and feel. By incorporating modern design elements, appealing color schemes, high-quality imagery, and appropriate typography, you can create a visually appealing website that grabs attention and leaves a positive impression on visitors.

Responsive and Mobile-Friendly Design: With the increasing use of mobile devices, having a responsive website design is crucial. Redesigning allows you to optimize your website for different screen sizes, ensuring a seamless experience across desktops, smartphones, and tablets. This accessibility can help you reach and engage a wider audience.

Improved Performance and Loading Speed: Website performance is a critical factor in user satisfaction and search engine rankings. Redesigning your website gives you an opportunity to optimize its speed by improving code efficiency, compressing images, and implementing caching mechanisms. A faster-loading website can reduce bounce rates, improve conversion rates, and boost search engine optimization (SEO).

Integration of New Features and Functionality: As technology advances, new features and functionality become available. Redesigning your website allows you to incorporate these advancements, such as social media integration, chatbots, interactive forms, e-commerce capabilities, or multimedia elements, enhancing user engagement and improving overall functionality.

Competitive Advantage: Redesigning your website gives you an opportunity to evaluate your competitors’ websites and identify areas where you can outperform them. By incorporating innovative design elements and functionality, you can differentiate your website and gain a competitive edge in your industry.

In a nutshell

Website redesign is a  lot of work, so check out our website redesign list to get a better idea. Remember that your work is not done when you redesign your website. You  also need to maintain your website  to get the desired results for longer.

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Top 5 Full Stack Development Trends To Follow In 2023

 

There is no doubt in the fact that applications have become an integral part of our lives. These applications have made our day-to-day lives more accessible, whether web, desktop, or mobile. If we look around, we will find one person in our surroundings, either using an eCommerce app, taxi booking app or scrolling through a social media app.

As consumerism increases, the need for such user-friendly apps is also rising. This is where the full stack development comes into the picture. In simple terms, a full-stack developer specializes in front and backend development. Today, most web or mobile app development service providers seek a full-stack developer as one person can manage multiple tasks. This practice is cost-effective, enhances productivity, and enables programmers to work independently.

Although full-stack development has continuously been one of the most demanding jobs for decades, demand for full-stack developers is still growing. Along with the technology industry, demands proficiency within the field are also rising. Hence, companies constantly search for web developers, software programmers, and full-stack developers. As the area is dynamic, a full-stack developer must stay updated with the latest technologies. In addition, software engineers must equip themselves with various programming languages and languages stacks such as MERN, MEAN, LAMP, and MAMP.

Top 5 development trends to keep an eye on in 2023 & beyond:

1- Increase the use of artificial intelligence:

According to a study published by PricewaterhouseCoopers(PwC), India has witnessed a 45% rise in adopting artificial intelligence since the inception of COVID-19. In addition, approximately 70% of organizations have integrated artificial intelligence in some form during the pandemic compared to 62% last year. These facts show the rise of artificial intelligence in the coming years. But why is this important for the full-stack development industry?

2- Voice Search Integration:

Users have fanatically used voice search to ask questions like “Siri, what’s the weather today?” to get a response from voice assistance. Full-stack developers must focus on this kind of technology to remain on the ball. As clients expect to have a more conversational relationship with websites they visit, voice search integration must be considered while developing a web or mobile app.
Voice search queries will transform the web and how we use it similarly to smartphones. For example, we have previously observed how locales re-direct traffic by using on-page search engine optimization. With a ready response perused by voice integration technology, long-tail search terms will have more outstanding power.
 

AI is an integral part of businesses as it helps automate various processes, minimizing the time and effort spent on hiring, communication, etc. Developing an AI model that imitates human skill effectively requires a strong background in user interface, software engineering, and big data. Here’s where a full-stack developer does all the wonder. Searching for skilled personnel with a particular specification is time-consuming and expensive. But having a full-stack developer significantly increases cost-effectiveness and efficiency.

3- Blockchain Technology:

Blockchain technology has transformed the world by simplifying and securing banking transactions by assuring tracing and tracking of each transaction ever made. This is a quick, transparent, and immutable ledger. The capabilities of this technology are not limited to just banking by comprehending business verticals such as healthcare & insurance. As enterprises rely more on information, blockchain technology advances the process of delivering information in a way accessible to only one who has authorization. One can track payments, transactions, productions, and more optimally and cost-effectively. A blockchain project will surely need a full-stack developer who will develop secure blockchains without reliance.

4- The Dark Mode:

The dark mode in an app or website is swiftly advancing in popularity, with almost every smartphone picking to make the switch. Various tech giants have integrated this feature into their digital products, including Apple and Android. Several website development companies have made this mode unrestricted, with clients ready to turn on/off the dark mode with a tap. The dark mode uses light-shaded text and various elements on a more obscure foundation, reducing eye strain, especially in a dark environment.

 

5- Single-page app or website:

A single-page website or app is a popular development innovation driving the way. Unlike standard web or mobile app standards, SPAs have a single page that heaps the whole app or site once with dynamic elements and then stacked on that equivalent page. Social media juggernauts such as Twitter, Facebook, and Instagram are famous SPAs we use daily. One thing that makes a single-page app unique is quick stacking speed, which is essential to reduce bounce rates. These web apps even function magnificently with a slow web connection, using reserved information stacked when the users open the websites or apps. eCommerce users are expecting a quick and direct experience. These SPAs are relatively easy to explore and offer an effortless customer journey, advancing your income.

 

Conclusion:

 

In India, full-stack development is considered one of the highest-paying jobs. This is compelled by rising demand and a need for more skills in the industry. Some reports show that an average full-stack developer’s salary in India is approximately rupees 9 lakhs per annum. While the starting salary for a fresher would be rupees 5-6 lakhs per annum. Henceforth proving the Full Stack Development is advantageous and will help you chart a successful career path. 

If you have a web development idea that needs to be realized and you are looking for the best developers, we have the solution for you! Please contact us for more information.